Section 01
Logo & identity foundation

01 · WORDMARK
Wordmark hero
Lowercase classical serif with deliberately heavy fada accent. Deep emerald on warm cream.

02 · SYSTEM
Logo system
Wordmark, monogram (C with fada ligature), engraved brass plate, embossed letterhead variants.

03 · CARD
Business card
Stiff cream cardstock, deckle-edged, with a fountain pen and linen-bound consultation file.
Section 02
Spatial & signage

04 · EXTERIOR
Engraved brass plate
"Cló · By Appointment" beside the deep-emerald Georgian door at 12 Merrion Square.

05 · WAYFINDING
Engraved interior plaque
Brass plaque on ivory wall with original Georgian cornice. Walnut handrail. Persian runner.

06 · TEAM
Clinical staff aesthetic
Tailored emerald and cream wool/linen clinical wear. The patient is a guest. Always.
Section 03
Digital & app

07 · APP HOME
Welcome screen
Editorial restraint — typography only, no buttons. The phone reads like correspondence.

08 · APP BOOKING
Booking flow
Treatments listed editorially. No prices visible — pricing is discussed at consultation.

09 · CONFIRMATION
Appointment confirmed
Styled like a printed letter — phone laid on a stiff cream envelope with wax seal.
Section 04
Print, product & correspondence

10 · LEDGER
Linen-bound treatment ledger
Letterpressed on stiff cream paper, fountain pen ink. No pricing — pricing is private.

11 · PRODUCTS
Apothecary packaging
Glass jars with engraved aged-brass caps. Crème de Soin · Sérum Réparateur · Tonique · Huile.

12 · WELCOME
Hand-addressed correspondence
Wax seal, fountain-pen letter, linen-bound consultation file, brass bookmark. Number 12.