Cló · Dermatology Clinic · Identity System v0.1

Skin, perfected in Ireland.

A Georgian-Dublin private clinic in the lineage of private banks and country houses. Discreet, credentialed, generational. Twelve application frames — the brand applied across letterhead, brass plate, treatment ledger, and the staff who keep the records.

v0.1 — 2026-05-09 Generated · Gemini 3.1 Flash 12 frames Status — AI-DRAFT
Section 01

Logo & identity foundation

Cló wordmark
01 · WORDMARK
Wordmark hero
Lowercase classical serif with deliberately heavy fada accent. Deep emerald on warm cream.
Cló logo system
02 · SYSTEM
Logo system
Wordmark, monogram (C with fada ligature), engraved brass plate, embossed letterhead variants.
Cló business card
03 · CARD
Business card
Stiff cream cardstock, deckle-edged, with a fountain pen and linen-bound consultation file.
Section 02

Spatial & signage

Cló exterior signage
04 · EXTERIOR
Engraved brass plate
"Cló · By Appointment" beside the deep-emerald Georgian door at 12 Merrion Square.
Cló interior wayfinding
05 · WAYFINDING
Engraved interior plaque
Brass plaque on ivory wall with original Georgian cornice. Walnut handrail. Persian runner.
Cló staff
06 · TEAM
Clinical staff aesthetic
Tailored emerald and cream wool/linen clinical wear. The patient is a guest. Always.
Section 03

Digital & app

Cló app home
07 · APP HOME
Welcome screen
Editorial restraint — typography only, no buttons. The phone reads like correspondence.
Cló app booking
08 · APP BOOKING
Booking flow
Treatments listed editorially. No prices visible — pricing is discussed at consultation.
Cló confirmation
09 · CONFIRMATION
Appointment confirmed
Styled like a printed letter — phone laid on a stiff cream envelope with wax seal.
Section 04

Print, product & correspondence

Cló ledger
10 · LEDGER
Linen-bound treatment ledger
Letterpressed on stiff cream paper, fountain pen ink. No pricing — pricing is private.
Cló packaging
11 · PRODUCTS
Apothecary packaging
Glass jars with engraved aged-brass caps. Crème de Soin · Sérum Réparateur · Tonique · Huile.
Cló welcome letter
12 · WELCOME
Hand-addressed correspondence
Wax seal, fountain-pen letter, linen-bound consultation file, brass bookmark. Number 12.